More thoughts

So I get it. The peanut guys want you to buy the product for the game and so they put sports players on the front. But not a baseball player where you actually eat peanuts in the shell? I'm just sayin...
Also a black basketball player and a white hockey player seems like rather bland packaging. How about you switch it around and make people notice. At the very least your product will be talked about and perhaps they will be compelled to buy more of it.